Alphabet Soup Part 2 - Evaluation

Which personality traits did you choose to respond to and apply to the typeface?

I decided to use the words 'elegant', 'caring' and 'modern' as i believe they all differ quite substantially and thus giving me quite a challenge. The way i decided to apply these to the design was to try and find the best way that they all join together.

What are the reasons behind the design decisions you have made for the typeface?

I used a smooth thin and delecate line to justify the elegance within the design and also had curves and smooth endings on all my letters to represent 'caring' the way the letters could be traced and all back back onto each other had a feeling of being hugged as you had to re go back over your already existing lines to finish the design. The modern part of the design changed alot of my initial ideas as i didn't want it to loose elegance by being too in your face and new. I decided to use helvetica neue 25 to incorporate a clean computerised feel tot he type to meat the modern target.

In what ways are the results effective?

I believe that the results are shown within the design and also the feedback given from my partner. She liked the way it was created and therefore i believe that means it suits her which inevitably was my goal.

General Comments

It was a shame i didn't have time to have my design printed as i was going to use a very clean and modern metallic ink to print the design off and present looking more professional as i believe the colours used could really enhance the 'elegance' within the design.

Final Image

Alphabet Soup- Evaluation

What is being communicated and how?
The design i had to create was to communicate the word 'Build' ad i decided to go about this by researching how a physical building would start, with blueprints.

How well does this answer the brief?
I believe my design answered the brief well as i was complimented on the design and people around the class could easily say what they thought my word was.

How well has the idea been visually explored?
I tried drawing the designs but giving the time limit i decided to create them using illustrator and therefore i believe i achieved a better result than i could have ever done by hand drawing. The end result i believe could very easily be seen as a blueprint.

What are the strengths of the resolution?
Id like to think that the strength of my resolution is that the typeface is easily legible and used in a sentence could still be read with ease. The other point id like to make is that each letter has information about the typographic terms highlighted within the design.

How could it be improved?
I believe it could be improved by experimenting more with different papers and not just using the tracing paper I choose to print onto as it would creese up fairly easy.

General comments
I really enjoyed this week brief and i am very proud of the outcome produced. The tracing paper gives it a really nice effect and shown with light from behind lets you easily see the grid behind which i believe adds to the 'build' effect.

Personal Targets

We were asked to devise 10 'targets' which we wish to achieve during our first year on the course.

1) Try produce some print ready designs.
2) Create an iPhone app.

3) Educate myself about typography,colour theory, layout, grids, print and finishes.

4) Keep up-to-date witht he blogging
5) Experiment with all the different inks in the print room.

6) Create some business cards.

7) Keep all documents backed up and safe on more than one medium.

8) Time management.

9) Try to push to make a really good presentation.

10) To keep fresh with ideas and not fall behind.

Self Evaluation

What role(s) did you take on in the group?
I believe i took on quite a leader style role as i tried to make sure things where achieved to a standard and didnt get slack and allow the work to suffer.

How well do you think you performed in the role(s)?
I believe the position i took related quite alot to the final outcome of the work but the general team worked best and made everything possible.


How well do you think you worked as a group?
The team put really good thoughts and ideas into the project and i feel we came across some difficulties with understanding some general ideas but after thinking about it we all decided upon the same ideas.

What were the positives of working in a group?
I think witht he group you are less likely to get caught up in chasing one idea and the group likes to speak up and change and mix up ideas to keep everything on its toes.
What were the negatives of working in a group?
There where some issues where we didnt quite think on the same wave length and within the time limit we found it hard to all group up.


What will you do differently next time?
I would try to push for more work and perhaps a more professional looking presentation perhaps incorporate video and slides.

Where could you have improved your resolution?
I believe a flash video explaining the outcome would have been good as we could have spoke it through and shown examples on a bigger scale.
What were the strengths of your presentation?
II think the strength was that our group all had a good amount to say for themselves. The actual speech from the presentation i believe went down well.