Which personality traits did you choose to respond to and apply to the typeface?
I decided to use the words 'elegant', 'caring' and 'modern' as i believe they all differ quite substantially and thus giving me quite a challenge. The way i decided to apply these to the design was to try and find the best way that they all join together.
What are the reasons behind the design decisions you have made for the typeface?
I used a smooth thin and delecate line to justify the elegance within the design and also had curves and smooth endings on all my letters to represent 'caring' the way the letters could be traced and all back back onto each other had a feeling of being hugged as you had to re go back over your already existing lines to finish the design. The modern part of the design changed alot of my initial ideas as i didn't want it to loose elegance by being too in your face and new. I decided to use helvetica neue 25 to incorporate a clean computerised feel tot he type to meat the modern target.
In what ways are the results effective?
I believe that the results are shown within the design and also the feedback given from my partner. She liked the way it was created and therefore i believe that means it suits her which inevitably was my goal.
General Comments
It was a shame i didn't have time to have my design printed as i was going to use a very clean and modern metallic ink to print the design off and present looking more professional as i believe the colours used could really enhance the 'elegance' within the design.
Final Image
Final Image
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