Proposed Position Statement
Write 10 short but informative statements that identify your distinctive ‘positioning’ as a Graphic Designer. Your statements should consider your ambitions, skills and areas of creative interest in relation to the market, your clients, competition and possible collaborators and should be based on the information that you have collected in response to the set tasks.
You will need to compare a list of your skills and services against customer/client needs to those of your competitors, this should help you determine how your company is unique.
Sunday, 8 January 2012
Enterprise; Study Task 4
Who else is out there - how good are they?
Based on the principles that have been introduced in lecture 4 of the Enterprise module and your responses to the previous tasks, evaluate the Strengths and Weaknesses of three practitioners or design agencies as objectively as you can. What opportunities for your own practice have revealed themselves to you as a result of this analysis and evaluation? Do not use subjective language or make unfounded comments about other people’s businesses. It is essential that you make references to SWOT and evaluate its usefulness as an analysis or evaluation tool.
In responding to this task you will need to consider the following questions:
Response
[TO DO]
Based on the principles that have been introduced in lecture 4 of the Enterprise module and your responses to the previous tasks, evaluate the Strengths and Weaknesses of three practitioners or design agencies as objectively as you can. What opportunities for your own practice have revealed themselves to you as a result of this analysis and evaluation? Do not use subjective language or make unfounded comments about other people’s businesses. It is essential that you make references to SWOT and evaluate its usefulness as an analysis or evaluation tool.
In responding to this task you will need to consider the following questions:
- Who am I competing against?
- What do they offer?
- What makes me better?
- What makes me different?
Response
[TO DO]
Enterprise; Task 3
How will I promote myself?
Based on the principles that have been introduced so far in the Enterprise module and your findings in previous tasks, evaluate the most suitable marketing methodologies for your own practice and the most effective methods to reach your potential customers.
It is essential that you make references to some of the methodologies in the ‘Marketing Communication Mix’ and evaluate the ‘Place’ that will give you the greatest competitive advantage and be convenient for your clients / customers. This is an exercise in applying that theory – it is not appropriate to write about the theory itself. Demonstrate your understanding of it by actually using it.
In responding to his task you should consider the following questions:
Response
In the future i want to work in my own studio, working on projects for a range of businesses. Self identity and promotion will be key when wanting these potential clients to find me. I will have an online presence such as my online portfolio regularly updated blogs along with mailshots and promotional material. This would all be distributed through creative networks to help gain a backup of designers who could potentially help or give criticism back to what they think.
Networking is very important but very easy to get wrong, just because i have 2000 followers on twitter doesn't mean i will have 2000 people there ready to help or support me when I'm in need of advise. Networking is hugely effective when done correctly.
Online presences are everywhere nowadays and making yourself stand out from the crowd isn't as easy as being the guy who has a website just for his work. I feel its all moving back to print and the way to actually get someones attention is to be there in person with some freshly awesome printed promotional material and get in there hard leaving a mark and a strong visual presence.
Based on the principles that have been introduced so far in the Enterprise module and your findings in previous tasks, evaluate the most suitable marketing methodologies for your own practice and the most effective methods to reach your potential customers.
It is essential that you make references to some of the methodologies in the ‘Marketing Communication Mix’ and evaluate the ‘Place’ that will give you the greatest competitive advantage and be convenient for your clients / customers. This is an exercise in applying that theory – it is not appropriate to write about the theory itself. Demonstrate your understanding of it by actually using it.
In responding to his task you should consider the following questions:
- What do ‘they’ want to hear?
- What should I say to ‘them’?
- How will I communicate with ‘them’?
Response
In the future i want to work in my own studio, working on projects for a range of businesses. Self identity and promotion will be key when wanting these potential clients to find me. I will have an online presence such as my online portfolio regularly updated blogs along with mailshots and promotional material. This would all be distributed through creative networks to help gain a backup of designers who could potentially help or give criticism back to what they think.
Networking is very important but very easy to get wrong, just because i have 2000 followers on twitter doesn't mean i will have 2000 people there ready to help or support me when I'm in need of advise. Networking is hugely effective when done correctly.
Online presences are everywhere nowadays and making yourself stand out from the crowd isn't as easy as being the guy who has a website just for his work. I feel its all moving back to print and the way to actually get someones attention is to be there in person with some freshly awesome printed promotional material and get in there hard leaving a mark and a strong visual presence.
Enterprise; Study Task 2
Enterprise - Study Task 2
How will I promote myself ?
Based on the principles that have been introduced so far in the Enterprise module and your findings in previous tasks, evaluate the most suitable marketing methodologies for your own practice and the most effective methods to reach your potential customers.
It is essential that you make references to some of the methodologies in the ‘Marketing Communication Mix’ and evaluate the ‘Place’ that will give you the greatest competitive advantage and be convenient for your clients / customers.
This is an exercise in applying that theory – it is not appropriate to write about the theory itself. Demonstrate your understanding of it by actually using it.
In responding to his task you should consider the following questions:
Mandatory Requirements / Deliverables
The results of your research should be posted to your Enterprise blog. and summarised by a 250 word statement/evaluation. You should aim to illustrate your opinions with relevant examples of contemporary design practice.
Based on the principles that have been introduced so far in the Enterprise module and your findings in previous tasks, evaluate the most suitable marketing methodologies for your own practice and the most effective methods to reach your potential customers.
It is essential that you make references to some of the methodologies in the ‘Marketing Communication Mix’ and evaluate the ‘Place’ that will give you the greatest competitive advantage and be convenient for your clients / customers.
This is an exercise in applying that theory – it is not appropriate to write about the theory itself. Demonstrate your understanding of it by actually using it.
In responding to his task you should consider the following questions:
- What do ‘they’ want to hear?
- What should I say to ‘them’?
- How will I communicate with ‘them’?
Mandatory Requirements / Deliverables
The results of your research should be posted to your Enterprise blog. and summarised by a 250 word statement/evaluation. You should aim to illustrate your opinions with relevant examples of contemporary design practice.
Enterprise - Study Task 2 Response
Where are my potential clients/employers located?
My potential clients i feel would be quite small business and then work on recommendations and work brought towards me for the first part of my working life so that i could build an impressive portfolio then try speak out the larger business where the recommendations would be to other large companies and then i would have a well paying client base who have trust and communication with myself. I don't really mind where i end up being located id personally like to live and work in either America or Australia.
My potential clients i feel would be quite small business and then work on recommendations and work brought towards me for the first part of my working life so that i could build an impressive portfolio then try speak out the larger business where the recommendations would be to other large companies and then i would have a well paying client base who have trust and communication with myself. I don't really mind where i end up being located id personally like to live and work in either America or Australia.
Clients i feel can be situated anywhere in the world with technology such as Skype and other communicational softwares a solid line to the client could be maintained easily no matter where they are. the benefit if eel of having clients in the same area or country as myself would of corse be the meeting up at some point and discussing ideas aswel as the referrals being probably quite close to the last client.
[insert client web address]
[insert studio web address]
What media do my potential clients/employers use?
Media which clients will use can vary being able to accommodate for almost anything would be ideal however knowing limits is just as important. Most of my clients i feel would use media such as print and design for screen. Businesses all have print within them from annual reports to the corporate business cards. This being said i feel potential clients will be moving onto more digital presences with a lot of documentation being only on screen with the increase in tablets there is much higher demand for digital design.
Media which clients will use can vary being able to accommodate for almost anything would be ideal however knowing limits is just as important. Most of my clients i feel would use media such as print and design for screen. Businesses all have print within them from annual reports to the corporate business cards. This being said i feel potential clients will be moving onto more digital presences with a lot of documentation being only on screen with the increase in tablets there is much higher demand for digital design.
What do you need to communicate and how does it match what your clients/employer need?
I will beed to communicate my passion and understanding of the subject and show a sense of professionalism with everything i show. By coming showing this side of myself the client will know they will receive good quality work.
Enterprise; Task 1
Task 1
Based on the principles that have been introduced so far in the Enterprise module, investigate who you are as a creative in relation to who is out there looking for creative talent.
Write a list of all the possible client groups that use graphic design in the development, production, distribution, promotion and/or communication of their products or services. Identify one client group that reflects your current ambitions within the graphic design area (music industry, retail, publishing, education etc.) and focus on identifying:-
It is essential that you make references to the ʻ4 Psʼ which formed the core learning of your first Enterprise Lecture. This is an exercise in applying that theory – it is not appropriate to write about the theory itself. Demonstrate your understanding of it by actually using it.
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Task 1 Response
Client groups
Film
What are your professional/creative aims and how do they relate to the needs of the client group?
Based on the principles that have been introduced so far in the Enterprise module, investigate who you are as a creative in relation to who is out there looking for creative talent.
Write a list of all the possible client groups that use graphic design in the development, production, distribution, promotion and/or communication of their products or services. Identify one client group that reflects your current ambitions within the graphic design area (music industry, retail, publishing, education etc.) and focus on identifying:-
- What skills / interests you have and how they relate to the needs of your client group?
- What skills are needed and what skills do you want to develop?
- What are your professional/creative aims and how do they relate to the needs of the client group?
It is essential that you make references to the ʻ4 Psʼ which formed the core learning of your first Enterprise Lecture. This is an exercise in applying that theory – it is not appropriate to write about the theory itself. Demonstrate your understanding of it by actually using it.
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Task 1 Response
Client groups
Film
Retail
Editorial
Music
Education
Travel
Restaurant
Gaming
Fashion
Television
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What skills / interests you have and how they relate to the needs of your client group?
The skills i have within the way i work id say is how i put a lot of attention to every detail no matter on its importance. I would say my skills would best suit that of corporate branding due to my keen interest on meanings and stories behind subtle design techniques. I think my main skills defiantly rest in the software part of design, i understand being able to use the programs is only a helping part of the design process but being able to put together rock ups and visuals really helps sell your skills.
What skills are needed and what skills do you want to develop?
Logos and identities are the first thing someone will probably notice within a business or group and thus it is very important to pay high attention to layout and composition within any design when doing this. Making sure I keep a theme running is also a big part of the understanding of design as everything should keep the identity within everything created.
I think i need to develop my writing skills more as i feel i can speak about my ideas and usually mock them up to a high standard yet failing to put my ideas down in text stops others who don't have me there to explain everything lost.
What are your professional/creative aims and how do they relate to the needs of the client group?
When i finish university I want to go into my own studio with a few friends and try to establish a working company. This will take a lot of planning and leadership skills which i feel a client will defiantly look for within a designer someone who can take control and get a job done.
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