Based on the principles that have been introduced so far in the Enterprise module and your findings in previous tasks, evaluate the most suitable marketing methodologies for your own practice and the most effective methods to reach your potential customers.
It is essential that you make references to some of the methodologies in the ‘Marketing Communication Mix’ and evaluate the ‘Place’ that will give you the greatest competitive advantage and be convenient for your clients / customers. This is an exercise in applying that theory – it is not appropriate to write about the theory itself. Demonstrate your understanding of it by actually using it.
In responding to his task you should consider the following questions:
- What do ‘they’ want to hear?
- What should I say to ‘them’?
- How will I communicate with ‘them’?
Response
In the future i want to work in my own studio, working on projects for a range of businesses. Self identity and promotion will be key when wanting these potential clients to find me. I will have an online presence such as my online portfolio regularly updated blogs along with mailshots and promotional material. This would all be distributed through creative networks to help gain a backup of designers who could potentially help or give criticism back to what they think.
Networking is very important but very easy to get wrong, just because i have 2000 followers on twitter doesn't mean i will have 2000 people there ready to help or support me when I'm in need of advise. Networking is hugely effective when done correctly.
Online presences are everywhere nowadays and making yourself stand out from the crowd isn't as easy as being the guy who has a website just for his work. I feel its all moving back to print and the way to actually get someones attention is to be there in person with some freshly awesome printed promotional material and get in there hard leaving a mark and a strong visual presence.
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