Enterprise; Task 1

Task 1

Based on the principles that have been introduced so far in the Enterprise module, investigate who you are as a creative in relation to who is out there looking for creative talent. 

Write a list of all the possible client groups that use graphic design in the development, production, distribution, promotion and/or communication of their products or services. Identify one client group that reflects your current ambitions within the graphic design area (music industry, retail, publishing, education etc.) and focus on identifying:-

• What skills / interests you have and how they relate to the needs of your client group? 
• What skills are needed and what skills do you want to develop? 
• What are your professional/creative aims and how do they relate to the needs of the client group? 

It is essential that you make references to the ʻ4 Psʼ which formed the core learning of your first Enterprise Lecture. This is an exercise in applying that theory – it is not appropriate to write about the theory itself. Demonstrate your understanding of it by actually using it.


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Task 1 Response


Client groups

Film

Retail

Editorial

Music

Education

Travel

Restaurant

Gaming

Fashion

Television

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What skills / interests you have and how they relate to the needs of your client group?

The skills i have within the way i work id say is how i put a lot of attention to every detail no matter on its importance. I would say my skills would best suit that of corporate branding due to my keen interest on meanings and stories behind subtle design techniques. I think my main skills defiantly rest in the software part of design, i understand being able to use the programs is only a helping part of the design process but being able to put together rock ups and visuals really helps sell your skills.

What skills are needed and what skills do you want to develop?

Logos and identities are the first thing someone will probably notice within a business or group and thus it is very important to pay high attention to layout and composition within any design when doing this. Making sure I keep a theme running is also a big part of the understanding of design as everything should keep the identity within everything created. 

I think i need to develop my writing skills more as i feel i can speak about my ideas and usually mock them up to a high standard yet failing to put my ideas down in text stops others who don't have me there to explain everything lost.

What are your professional/creative aims and how do they relate to the needs of the client group?

When i finish university I want to go into my own studio with a few friends and try to establish a working company. This will take a lot of planning and leadership skills which i feel a client will defiantly look for within a designer someone who can take control and get a job done.